How Ranketta Helps BrainMarket Increase AI Visibility in Generative Search

About BrainMarket

BrainMarket is a Czech e-commerce brand focused on health, supplements, bio foods, and natural cosmetics. It combines direct-to-consumer sales with in-house product development and strong content marketing around longevity, biohacking, and healthy living.

Founded around 2018 by Jiří Votava, BrainMarket was built to connect product sales with education — helping customers make better decisions about their health.

Today, BrainMarket operates across multiple pillars:

• E-commerce platform (BrainMarket.cz)
• In-house supplement brand (BrainMax)
• Content platform (blog, podcasts, educational content)
• Physical retail and pickup locations

Thanks to this combination, BrainMarket has become one of the leading health & wellness e-commerce brands in the Czech market.

The Challenge: Visibility in AI Search

Over the past two years, the way customers discover products has fundamentally changed.

Instead of browsing Google or comparing e-shops, more users are turning directly to AI tools such as:

• ChatGPT
• Google AI Overviews
• Perplexity

These systems no longer return a list of links. They generate a single answer — recommending a few brands or products.

If your brand is not included, you are effectively invisible.

For BrainMarket, this raised critical questions:

• How often does AI recommend our brand or products?
• How do we compare to competitors in AI responses?
• What needs to change for AI to recommend us more often?

Traditional SEO tools cannot answer these questions.

The Solution: Ranketta

Ranketta is an analytics platform focused on AI visibility and Generative Engine Optimization (GEO) — helping brands measure and improve how they appear in AI-generated answers.

It operates across three core areas:

1. Measuring AI Visibility

Ranketta analyzes hundreds of real user prompts and tracks:

• Which brands AI recommends
• How often they appear
• Their position in responses
• The context in which they are mentioned

For the first time, brands can see their real visibility inside AI answers.

2. Source & Citation Analysis

AI models rely on external sources. Ranketta identifies:

• Which sources AI uses
• Why competitors are being cited
• Where your brand is missing

3. Actionable GEO Optimization

Based on data, Ranketta provides clear recommendations:

• What content to create
• How to optimize product pages
• Which sources influence AI outputs

It combines analytics, insights, and execution in one platform.

Results

Within a few months, BrainMarket achieved significant improvements across key AI metrics.

AI Visibility Growth

BrainMarket's presence in AI answers increased substantially. For some product categories (e.g., berberine, ashwagandha, acai), the brand reached up to:

44% AI visibility — meaning BrainMarket appears in nearly half of relevant AI-generated answers.

Average Position Improvement

BrainMarket improved from:

#6 → #3 average position

This is critical, as users typically focus only on the first few recommendations.

Share of Voice Expansion

BrainMarket also saw a strong increase in share of voice across categories. The brand is now mentioned more frequently and consistently in AI-generated recommendations.

What Ranketta Measures

• Overall Visibility — Tracks how often your brand appears in AI responses over time vs competitors.
• Average Position — Measures where your brand ranks within AI-generated answers.
• Share of Voice — Shows how much space your brand occupies in AI recommendations.
• Sentiment — Analyzes how AI talks about your brand (positive vs negative context).

Testimonial

"AI search is becoming a critical channel in e-commerce. With Ranketta, we finally gained real data on how often AI recommends our brand and where we have gaps. The platform helped us identify specific topics and content that improve our visibility in AI answers. Within the first months, we saw clear improvements in both position and share of voice."

— Jiří Votava, CEO, BrainMarket

Summary

BrainMarket's case shows that AI visibility is becoming a new layer of digital marketing.

With Ranketta, BrainMarket was able to:

• Significantly increase visibility in AI-generated answers
• Improve average position from #6 to #3
• Grow share of voice across key categories

As more purchase decisions shift into AI interfaces, BrainMarket is now consistently among the brands AI recommends first.