Glossary
Definitions for AI visibility, agentic commerce, ecommerce operations, product feeds, and Ranketta workflows. Each term links to a deeper page with context and Ranketta-focused explanation.
Ecommerce
Buying and selling products or services through digital channels.
Read definitionMerchant
A business or seller offering products or services to customers.
Read definitionMarketplace
A platform where multiple sellers list and sell products to customers.
Read definitionDTC / D2C (Direct-to-Consumer)
A business model where brands sell directly to customers through owned channels, bypassing wholesalers and traditional retailers.
Read definitionOnline Storefront
A brand-owned website or app where customers browse and buy products.
Read definitionProduct Catalog
An organized collection of products, variants, attributes, images, prices, and availability.
Read definitionSKU (Stock Keeping Unit)
An internal identifier used to track a specific product or variant.
Read definitionProduct Variant
A sellable version of a product, such as a specific size, color, or configuration.
Read definitionInventory
Stock available for sale across warehouses, stores, marketplaces, or fulfillment partners.
Read definitionCheckout
The step where a customer confirms cart, shipping, payment, and order details.
Read definitionFulfillment
The process of receiving, picking, packing, shipping, and delivering an order.
Read definitionConversion Rate
The percentage of visitors or sessions that complete a desired action, such as a purchase.
Read definitionCart Abandonment
When a shopper adds items to cart but leaves before completing checkout.
Read definitionAverage Order Value (AOV)
Average revenue generated per order.
Read definitionCustomer Lifetime Value (CLV)
Estimated total revenue or profit a customer generates over their relationship with a brand.
Read definitionAttribution
The process of assigning credit for a sale or conversion to marketing channels, touchpoints, or interactions.
Read definitionFBM (Fulfillment by Merchant)
A marketplace fulfillment model where the seller handles storage and shipping.
Read definitionFBA (Fulfillment by Amazon)
Amazon service where Amazon stores, picks, packs, ships, and supports marketplace orders.
Read definition3PL (Third-Party Logistics)
An external provider that stores inventory and handles fulfillment for a merchant.
Read definitionReturn / Reverse Logistics
The process of handling returned products, inspection, restocking, refunding, or disposal.
Read definitionMultichannel Selling
Selling through multiple channels, such as a website, Amazon, retail stores, and social commerce.
Read definitionOmnichannel Commerce
A unified sales strategy across online, marketplace, mobile, and physical retail channels.
Read definitionUnified Commerce
A commerce setup that connects customer, inventory, order, and channel data in one operating model.
Read definitionOrder Management System (OMS)
Software that centralizes orders, inventory, fulfillment, and status updates across channels.
Read definitionDigital Shelf
Online places where products can be discovered, compared, and chosen, now including AI shopping surfaces.
Read definitionConversational Commerce
Selling through chat interfaces, assistants, and messaging flows.
Read definitionAgentic AI
AI systems that can plan, act, and use tools toward a goal with limited human step-by-step control.
Read definitionAgentic Commerce
AI agents discover, compare, and buy products for customers.
Read definitionAI Shopping Assistant
A conversational helper for product discovery, comparison, and purchase decisions.
Read definitionAI Shopping Agent
An autonomous agent that searches, compares, and may purchase products.
Read definitionAI Shopping Search
Natural-language product search powered by AI instead of keyword-only search results.
Read definitionChatGPT Shopping
Product discovery and comparison inside ChatGPT.
Read definitionPerplexity Shopping
Product discovery and purchase-oriented results inside Perplexity.
Read definitionGoogle AI Overviews
AI summaries shown above or within Google search results.
Read definitionGoogle AI Mode
Google's conversational AI search mode, including product discovery and shopping results.
Read definitionGoogle Shopping Graph
Google's large product data layer used across shopping and AI commerce experiences.
Read definitionAmazon Rufus
Amazon's AI shopping assistant for product questions, comparison, and recommendations.
Read definitionChatGPT Apps SDK
A framework for building interactive apps inside ChatGPT.
Read definitionHeadless Commerce and AI
Separating frontend from commerce backend to support AI integrations.
Read definitionRetrieval-Augmented Generation (RAG)
An AI pattern that retrieves external data before generating an answer.
Read definitionRAG for Commerce
Grounding AI answers in live catalog, inventory, reviews, and policy data.
Read definitionAI Content Gap Analysis
Finding missing content needed to earn AI citations.
Read definitionPrompt
A conversational question people ask AI models, such as a product recommendation or category research query.
Read definitionProvider
The AI platform or model source being measured, such as ChatGPT, Perplexity, Gemini, Copilot, or Google AI Overview.
Read definitionTopic
A group of related prompts used to organize tracking around a market, category, product type, or customer need.
Read definitionBranded Query
A search or AI prompt that includes a specific brand name.
Read definitionUnbranded Query
A search or AI prompt about a category, need, or product type without naming a brand.
Read definitionAI Visibility
How often and how prominently a brand appears in AI-generated answers.
Read definitionVisibility
The percentage of AI responses where a brand or product appears.
Read definitionAI Citation
When an AI answer names, links, or references a source.
Read definitionAI Brand Mention
Any AI-generated mention of a brand, cited or uncited.
Read definitionCitation Rate
The percentage of tracked prompts where an AI system cites a brand, page, or source.
Read definitionCitation Share
A brand's share of total AI citations across a defined prompt set.
Read definitionCitation Usage Rate
Percentage of completions where AI cites a specific domain or URL.
Read definitionShare of Voice
Weighted share of an AI answer when a brand appears alongside competitors.
Read definitionAI Share of Voice
Brand mention share versus competitors across AI-generated answers.
Read definitionAverage Position
Average ranking where a brand or product appears when AI mentions it; lower is better.
Read definitionSentiment Score
A score from -100 to 100 showing whether AI mentions are negative, neutral, or positive.
Read definitionAI Sentiment Score
A measure of whether AI answers describe a brand positively, neutrally, or negatively.
Read definitionAI Visibility Score
A composite score summarizing brand presence across AI platforms.
Read definitionMention Status
Whether a brand was explicitly mentioned in a completion that used a given citation.
Read definitionQuery Fan-out
Search-query variations AI platforms use internally when answering a tracked prompt.
Read definitionPrompt Monitoring
Repeatedly testing important prompts across AI platforms to track visibility changes.
Read definitionAI Crawler
A bot used by AI companies for search, retrieval, training, or user-requested browsing.
Read definitionrobots.txt
A standard file used to declare crawler access rules for a website.
Read definitionTraining Crawler
A bot that collects content for model training, such as GPTBot or ClaudeBot.
Read definitionRetrieval Crawler
A bot that fetches content for search results, citations, or live AI answers.
Read definitionOAI-SearchBot
OpenAI crawler used for ChatGPT search and citation retrieval.
Read definitionGoogle-Extended
A Google control token for opting out of Gemini and Vertex AI training use.
Read definitionllms.txt
A proposed plain-text guide helping AI systems understand important site content.
Read definitionAI Crawler Management
Managing GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and related crawler access.
Read definitionAI Crawlability
How easily AI crawlers can access, render, and understand important pages.
Read definitionAI Crawl Analytics
Tracking how AI crawlers access site content.
Read definitionGenerative Engine Optimization (GEO)
Optimizing content so AI engines understand, cite, and recommend it.
Read definitionAnswer Engine Optimization (AEO)
Structuring content so answer engines can extract direct answers.
Read definitionAI Search Optimization
Improving visibility in ChatGPT, Perplexity, Gemini, Claude, and AI Overviews.
Read definitionLarge Language Model Optimization (LLMO)
Improving how LLMs understand, cite, and describe a brand or source.
Read definitionEntity Optimization
Making brand identity clear and consistent for AI knowledge systems.
Read definitionPassage-Level Retrieval
AI citing or using specific sections of a page instead of treating the whole page as one ranking unit.
Read definitionContent Grounding
Tying AI-generated answers to reliable source material or live retrieved data.
Read definitionE-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness signals used to evaluate content quality.
Read definitionCitation Domain Type
Ranketta classification for who publishes a cited source, such as corporate, editorial, UGC, review, institutional, social, e-commerce, wiki, or news.
Read definitionCitation Page Type
Ranketta classification for what kind of page was cited, such as landing page, blog post, guide, listicle, comparison, review, product page, documentation, or data report.
Read definitionAI Visibility Gap
Topics where competitors appear in AI answers and your brand does not.
Read definitionAI Hallucination Monitoring
Detecting false or misleading AI claims about a brand or product.
Read definitionPrompt Research
Ranketta workflow for finding high-volume topics and generating prompts from keywords, competitor domains, countries, or Google Search Console data.
Read definitionOpportunity
An AI-generated recommendation based on Ranketta data, such as citation gaps, weak prompts, content fixes, or sentiment improvements.
Read definitionAgentic Commerce Optimization (ACO)
Optimizing product data and commerce signals for AI shopping agents.
Read definitionProduct-Level Tracking
Measuring AI visibility for individual products and SKUs, not only brand-level mentions.
Read definitionTop Performers
Ranketta shopping leaderboard showing products, brands, and vendors most often mentioned in AI answers.
Read definitionVendor
A retailer, marketplace, reseller, or store AI links to when recommending a product.
Read definitionMy Products
Ranketta shopping catalogue view where products are scored, audited, enriched, and prepared for export.
Read definitionAgentic Commerce Score
Product score showing whether AI shopping agents can identify, price, and route buyers to a product.
Read definitionContent Quality Score
Product score showing whether title, description, and attributes are strong enough for AI to summarize and recommend.
Read definitionReviews Score
Product score reflecting review and social proof signals used by AI to compare similar products.
Read definitionProposal
An AI-generated product-data improvement for fields such as title, description, category, GTIN, attributes, images, or agentic-commerce blockers.
Read definitionConfidence Score
Ranketta estimate of how likely a proposed product-data change is correct.
Read definitionAuto-Approval Threshold
Minimum confidence score required for Ranketta to approve proposals automatically.
Read definitionFeed Source
Inbound product feed URL Ranketta syncs from XML, CSV, TSV, JSON, Google Merchant, Heureka, Zbozi.cz, or Shoptet formats.
Read definitionFeed Export
Optimized outbound product feed generated by Ranketta for marketplaces or shopping channels.
Read definitionRanketta AI
Ranketta assistant that can answer questions about account data and help act on opportunities.
Read definitionShoptet Plugin
Ranketta integration for Shoptet e-shops that enables product-level AI visibility tracking and catalogue analysis.
Read definitionProduct Attribute
A specific product detail, such as size, material, color, compatibility, or GTIN.
Read definitionProduct Feed
A structured catalog file used to distribute product data to sales and discovery channels.
Read definitionStructured Product Data
Machine-readable product details using standard formats.
Read definitionSchema.org
A shared vocabulary for structured data that helps machines understand page content.
Read definitionJSON-LD
A linked data format commonly used for Schema.org markup on websites.
Read definitionProduct Schema Markup
JSON-LD product metadata for price, availability, ratings, and attributes.
Read definitionProduct Data Enrichment
Adding attributes, descriptions, and metadata for better discoverability.
Read definitionProduct Feed Management
Creating and distributing product feeds across channels.
Read definitionChatGPT Product Feed
A structured product feed for ChatGPT Shopping discovery when supported.
Read definitionProduct Feed Optimization for AI
Improving feeds for AI shopping recommendation quality.
Read definitionProduct Feed API
A programmatic catalog exchange between ecommerce systems and AI platforms.
Read definitionAI Product Cards
Rich product previews shown inside AI shopping experiences.
Read definitionAI Product Recommendations
Suggestions generated from intent, behavior, context, and product data.
Read definitionAI Price Comparison
AI comparing prices, availability, and value across merchants.
Read definitionAI Merchandising
AI-driven product placement, assortment, and recommendation decisions.
Read definitionInstant Checkout
In-chat or embedded checkout that lets users buy without visiting a traditional storefront flow.
Read definitionAI Checkout
Checkout experiences initiated or assisted by AI agents.
Read definitionAI Purchase Attribution
Measuring purchases influenced by AI-generated answers or recommendations.
Read definitionMerchant of Record
The business legally responsible for payment, tax, fulfillment, refunds, and support.
Read definitionAgentic Commerce Protocol (ACP)
An open checkout protocol for AI-agent purchases.
Read definitionUniversal Commerce Protocol (UCP)
A commerce protocol for discovery, purchase, and post-purchase flows.
Read definitionModel Context Protocol (MCP)
A standard for connecting AI systems to external data and tools.
Read definitionAgent Payments Protocol (AP2)
A payment authorization protocol based on signed agent mandates.
Read definitionAgent-to-Agent Protocol (A2A)
A standard for communication and delegation between AI agents.
Read definitionAgent Mandate
A signed user authorization defining what an agent may buy and spend.
Read definitionCart Mandate
A signed cart record that locks merchant offer details before payment.
Read definitionPayment Mandate
A signed authorization allowing a specific agent-led payment to proceed.
Read definition