AI Visibility
Share of Voice
Weighted share of an AI answer when a brand appears alongside competitors.
What is Share of Voice?
Ranketta share of voice gives a brand partial credit when multiple brands appear in the same AI response. If five brands are mentioned, each brand receives one fifth of that answer's voice.
Why it matters
Share of Voice matters because AI answer engines do not behave like traditional search result pages. Brands need to measure mentions, citations, position, and sentiment directly inside generated answers.
How Ranketta uses this concept
Ranketta measures this area by running conversational prompts across AI platforms through real web interfaces, then tracking visibility, share of voice, citations, sentiment, and position.