Average Position
Average ranking where a brand or product appears when AI mentions it; lower is better.
What is Average Position?
Average Position is part of the ai visibility vocabulary. In practice, it describes average ranking where a brand or product appears when AI mentions it; lower is better. The exact implementation varies by platform, but the useful meaning stays the same: it helps teams name a specific part of how products, content, AI answers, or commerce operations work.
Why it matters
Average Position matters because AI answer engines do not behave like traditional search result pages. Brands need to measure mentions, citations, position, and sentiment directly inside generated answers.
How Ranketta uses this concept
Ranketta measures this area by running conversational prompts across AI platforms through real web interfaces, then tracking visibility, share of voice, citations, sentiment, and position.