Citation Page Type
The category of page an AI cites, such as a product page, blog post, or comparison article.
What is Citation Page Type?
Citation page type refers to the kind of page an AI cites within a website, such as a product page, a blog post, a comparison or 'best of' article, or a customer review page. Two citations could both point to the same retailer's domain, but one might land on a specific product page and the other on a general buying-guide article. That's the distinction citation page type captures.
Why it matters
This is a finer-grained companion to citation domain type: domain type asks 'what kind of site is this,' while page type asks 'what kind of content on that site got cited.' In practice, AI systems that answer comparison-style or recommendation-style prompts ('best X for Y') tend to draw disproportionately on comparison articles, buying guides, and review pages rather than raw product or category pages, because that content format already frames information the way the answer needs to present it. Organized around a decision or a ranked set of options. This pattern is consistent with Google's own guidance that AI features favor content demonstrating clear expertise and structured presentation of information, and is a key reason content strategy for AI visibility often emphasizes comparison and review-style formats specifically, not just any page about a topic. Ranketta reports this breakdown alongside domain type, so a brand can see which of its own page formats, comparison pages versus plain product pages, for instance, actually get cited.