ChatGPT Product Feed
A product feed formatted to the specific structure ChatGPT requires to ingest and display a merchant's catalog.
What is ChatGPT Product Feed?
A ChatGPT product feed is a merchant's product catalog formatted to a specific structure that OpenAI defines, so ChatGPT can ingest it, show products in conversational shopping responses, and (for approved merchants) support checkout directly in the chat. It plays a role similar to a search engine's merchant feed, but is built to its own separate specification with its own required fields and submission process.
Why it matters
OpenAI has published an official Product Feed Specification, as part of its broader "Agentic Commerce" developer documentation, that accepts flat files (CSV, TSV, or delimited text, including gzip-compressed variants) with required fields such as item_id, title, description, brand, price, availability, image_url, product URL, and seller information, plus either a valid GTIN/MPN or an explicit flag stating no identifier exists. Merchants apply through a merchant portal to be verified before feed ingestion is enabled, and eligibility is split into separate flags for search visibility versus checkout capability, meaning a product can be discoverable in ChatGPT without necessarily being purchasable there. Several ecommerce platforms (OpenAI's own documentation names Shopify, commercetools, and Salesforce Commerce Cloud) offer built-in syndication that generates a compliant feed automatically rather than requiring a merchant to build one from scratch.