Merchant of Record
The business legally responsible for payment, tax, fulfillment, refunds, and support.
What is Merchant of Record?
Merchant of Record is part of the commerce protocols vocabulary. In practice, it describes the business legally responsible for payment, tax, fulfillment, refunds, and support. The exact implementation varies by platform, but the useful meaning stays the same: it helps teams name a specific part of how products, content, AI answers, or commerce operations work.
Why it matters
Merchant of Record matters because agentic commerce needs shared rules for discovery, checkout, authorization, and tool access. Protocols reduce one-off integrations between agents and merchants.
How Ranketta uses this concept
Ranketta relates this concept back to ecommerce outcomes: which products AI recommends, which sources influence answers, and what teams can fix in their catalog or content.