AI Visibility
Visibility
The percentage of AI responses where a brand or product appears.
What is Visibility?
In Ranketta, visibility is calculated as responses where you appear divided by total collected responses, multiplied by 100. It is intentionally percentage-based because LLM answers vary across repeated runs.
Why it matters
Visibility matters because AI answer engines do not behave like traditional search result pages. Brands need to measure mentions, citations, position, and sentiment directly inside generated answers.
How Ranketta uses this concept
Ranketta measures this area by running conversational prompts across AI platforms through real web interfaces, then tracking visibility, share of voice, citations, sentiment, and position.